A packshot photo of Sandqvist rucksacks shot by Traffic Jam Studio
A packshot photo of RAINS raincoats shot by Traffic Jam Studio
A packshot photo of Samsoe wooly hats shot by Traffic Jam Studio
Photo of Scotria moidular bags - shot by Traffic Jam Studio LTD.
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Nike MercurialX Superfly 6 shot by Traffic Jam Studio - post processing by Art Works
A packshot photo of FOLK socks shot by Traffic Jam Studio
Jewellery Photography - Ring banner
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A photo of men

Internet sales grow 10% as the percentage of total retail sales (ratio) hits 18% in 2018

Published 9th May 2019

That's around £1 in every £5 spent in UK retail spent online! 2018 saw another bumper growth year for Clicks Vs Bricks, with internet sales reaching 18% of total retail sales in the UK, continuing double-digit growth. We have all read how the high street is suffering, with almost 2,500 shops lost from top 500 UK high streets in 2018. If you have not already, now is the time for you to act to ensure that you not only avoid being a casualty of the move to Clicks vs Bricks, but you ride the wave and grow your business!

In the digital age and the move to Online, a great way for you to increase sales, drive revenue growth and reduce returns is to put your products into the hands of your clients, so they can touch and feel your products virtually.

With the continued move to Online plus Amazon, along with all the other retail platforms such as Shopify and Magento, now supporting 360º products spins, you can no longer wait to get onboard. If you don't your competitors will leave you behind with the rest of the high street.

Trust the Experts or Shoot In-house

360º product spins are more accessible than ever before - with the technology now improving to automate the process, you can get your products shot at equivalent prices to what you pay for standard pack shots. All cutout and size ready - just waiting to be uploaded to your site. The technology has moved on so much, you do not even need to be a photographer to shoot your own. MODE360º are specialists in Automated Product Photography hardware. Traffic Jam Product Photography Studio use the class-leading MODE360º Jumbo solution to provide 360º product spins to their clients Alternatively you can even buy the solution from them to start shooting in-house, long with the installation, training and consultancy needed get your team up and running quick enough for you to have the interns shoot the next season!

Traffic Jam Product Photography Studio

We're specialists in E-Commerce products Photography, including 360º Spins, Packshots and Still Life. If you have questions about how to offer your clients online as well as bricks and mortar retails sales, get in touch for a consultation and review of where you are and where you need to be.

Classic Nike Vandal Supreme - put this 360° vertical spin in the hands of your clients.

White mesh baseball cap? Not a problem for the MODE360° Jumbo - put your products into the hands of your clients with a 360° product spin.

Feathers are not a problem for the MODE360° Jumbo - Art School / Gina Collab SS19 360° product spin

Toga Pulla Silver Metal Bag - SS19. Yes, it does look this good in a 360° product spin!

Call 020 8985 7469 or drop us an e-mail at
info@trafficjamstudio.com to see how we can help!

Amazon Launches 360 Spin Images To Boost Product Listings

Published 8th December 2018

From luxury jewelry brands to automotive manufacturers, online sellers are embracing the potential of 360 spin images. Recently Amazon added 360 image capability for vendors on their platform and the results have so far been promising.

Although 360 spin images are more expensive than standard photography, the potential return on investment can be huge, according to Jeff Hunt, founder and CEO of 360 imagery provider Snap 36.

360 spin images allow an online shopper to virtually interact with an item. Multiple images are taken of the item from all sides, and are pieced together in a way that offers a full 360 degree view of the product when the shopper interacts with the image on their screen.

A Sony Corp. camera. Photographer: Akio Kon/Bloomberg

“I, as the consumer, now have control over that product,” Hunt said. “I can pick it up just as if I was in a store, I can turn it around and look at what’s important to me to finish the loop in the buying process. Once you put that in someone’s hands, their confidence and their trust go through the roof.”

Strong results from 360 spin images

In the online retail space, the push toward 360 spin images started as early as 2008. Even before brands had any proof that 360 images would work, they strongly suspected it was an avenue worth pursuing.

The automotive accessory manufacturer Gold Eagle Company, whose brands include 303 Products and STA-BIL, was one of the early adopters.

“ We decided to roll out spin images on Amazon for our brands 303 Products and STA-BIL to allow consumers the opportunity to “touch and feel” our products virtually,” says Salisia Webber, Ecommerce Sales Manager, at Gold Eagle Co.

Within the first couple of weeks of adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates.

An unexpected benefit was a reduction in product returns since adding 360 spin images. “We are now able to avoid returns because we are providing consumers more information beforehand with the 360 images,” says Webber. “They can now view the bottles from different angles and read the back labels as if they were shopping in a physical store.”

Delta Faucets rolled out 360 spin images on some of their Amazon product pages.AMAZON.COM

What took Amazon so long?

The early adopters of 360 images used it to promote their own products on their platforms. Slowly, once they’d proved the concept and tested the technology, they started inviting distributors to do the same.

Amazon held back this long because they are faced with the challenge of providing this capability to millions of sellers. The potential for technical and quality issues is high if the rollout is not well controlled.

So far the early results have been very convincing. After an initial 60-day pilot Amazon started introducing it out as a standard feature for select vendors. That’s an extremely short testing phase for Amazon. Although their initial numbers are not available, whatever results they saw were enough to justify this quick approval in a matter of just two months.

Even so, Amazon initially made 360 spin available to vendors in select categories. That gave them some measure of control over quality, and minimizes the number of sellers who will be introducing it at any one time. But now, most categories on Amazon have 360 image capability.

Vendors pay for the images out of pocket by partnering with third party photography studios like Snap 36, or creating their own. The upfront cost might slow adoption by some, but the potential return on investment will make it an attractive prospect.

Some brands find success with cheaper alternatives

While the technology is still fairly nascent, and relatively pricey to execute, some brands have been going to DIY route.

Justin Haver, Vice President of GoVacuum.com, shelved the investment in 360 spin images after an initial test of two items produced no increase in conversion rates. Instead, the company opted for a DIY approach. “We instead opted to buy a motorized $25 cake turner off Amazon and film a video to put on Youtube and embed on our website,” says Haver. The company also wrote SEO-optimized content for the Youtube video.

“We actually saw a boost to the traffic from Google and from Youtube itself,” says Haver. “This helped boost the conversion rate by 72% in one week. Today this item is one of our best sellers.”

Who 360 imagery helps

If all goes well, and the overall experience of other online retailers suggests that it will, Amazon will likely expand the categories that can use 360 spin imagery.

Snap 36’s Jeff Hunt says he has yet to find a category of merchandise that does not see a benefit from 360 spin images. Even a company that sells clear bottles saw a 25% increase in top-line revenue when they started using the technology.

Other products that don’t seem like great candidates for 360 spin at first glance have gotten positive results. Consumer brands are a good example. Although being able to see all sides of a bottle of laundry detergent doesn’t seem all that important, it can be a huge selling point for buyers who are seeking more product information. As consumers embrace sustainability and seek to be more informed, 360 imagery allows them to read the labels and verify product information.

Having 360 spin images of a product also gives brands an advantage in visual search and object character recognition (OCR). Artificial intelligence and OCR engines can easily pull information from all product labels, which improves categorization and searchability.

360 spin images are likely to have a huge effect for vendors who have access to the feature, but it’s not going to make other forms of visual imagery obsolete. Still images are useful for showing a product in context -- a chair in a dining room for example. Meanwhile, video tells the consumer what the brand thinks is important about their product. Adding all three will create a battalion of powerful tools for any brand on Amazon.

Original Article:- https://www.forbes.com/sites/kirimasters/2018/11/07/amazon-360-spin-images-on-product-listings/#512b08297bc0

Call 020 8985 7469 or drop us an e-mail at
info@trafficjamstudio.com to see how we can help!

The Importance of Visual Content

Published 16th March 2018

MercurialX Superfly 6 Elite IC - shot by Traffic Jam Studio for Nike, working in collaboration with Arts Works Post Production

  • Sales increased by 23% in 2017 for the top 20 online-only retailers in the UK
    Online sales continue to increase at the expense of traditional brick & mortar stores
  • People remember 10% of what they hear, 20% of what they read and 80% of what they see
  • 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision
  • The human mind processes images faster than text - a picture really is worth a thousand words, or more!

The importance of visual content for your eCommerce site should not be underestimated. Is there a better way to show the benefits and features your products have to offer? Not according to Wyzowl - people remember only 20% of what they read, 10% of what they hear, but 80% of what they see. Not only is it more difficult to describe a product than simply photographing it well, but people are also less likely to remember what they have read versus what they have seen.

We’ve all heard that a picture is worth a thousand words - well that’s because the mind processes images faster than text. If you want to engage your existing and potential clients, it is more important than ever to have the right visual content. Imagine how much that picture is worth in £ terms.

According to Etsy, 90% of consumers said the photos were “extremely important” or “very important”when deciding to purchase.

A high quality photo shows the quality of the products you have to offer, representing the quality of your products and ultimately your brand, in turn generating trust between you and the consumer. Would you really spend your £s based on a blurry, badly-lit photo presented to you on a product page?
Scotria Modular Sack Bag - shot by Traffic Jam Studio

The growth of eCommerce

With sales at the UK’s 20 biggest online-only retailers increasing by  23% in 2017, according to research by professional services company RPC, it’s definitely the right time to review your visual content and how you use this to promote your brand across multiple channels.

Dark Arts Coffee and Accessories - shot by Traffic Jam Studio for Nick Dart Design.

No matter the size of your brand, if you hope to make an impact with your eCommerce platform, Social Media and other channels, you must have standout photos to show off the products you offer. From shooting for sportswear giant Nike to independent purveyors of all things vape, Vape Superstore, we at Traffic Jam Studio understand photography, how it is used and how to create it.
According to justuno, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision - if you’re selling your own products or if you’re an eCommerce store selling a range of products by different brands, you need quality visual content to make you standout from the crowd and secure that critical ‘add to checkout’ click.

Shoot in-house or hire a pro?

Whether you shoot in-house or use a professional, there is no question that great quality photos are needed to showcase your products. There are clear pros and cons to either approach, but unless you’re already a great photographer, there will be a steep learning curve, an initial investment in the right lighting/camera etc. and you’ll need a place to shoot. Though some brands do this very successfully, it tends to be the brands who have made this part of their long-term strategy, have the time and budget to invest and have someone dedicated to shooting as part of their responsibilities.  Unless you’re in a position to do this, the results, in reality will be poor versus what a professional studio can deliver. Even if you are in a position to shoot in-house, photography will not your sole focus, so again a professional photographer will most likely deliver higher quality images.

Vape Tanks shot in-house by a client of Traffic Jam Studio
Compare the photo to the left, shot by one of our clients before they engaged with us to shoot for them, to the photo on the right, shot by us for the very same client. There is a clear difference between the two.
Compare the photo above, shot by one of our clients before they engaged with us to shoot for them, to the photo below, shot by us for the very same client. There is a clear difference between the two.

Combo RDA Vape Tank shot by Traffic Jam Studio for Vape Superstore

If  you do decide to shoot in-house, ensure that:

  • The composition of the image is good - a great angle to show as much of the product as you can, whilst keeping the product attractive and pleasing to the eye
  • Make sure the image is in focus - blurry images are not going to help sell your products
  • Use consistent lighting across all your products and ensure the white balance is correctly set
  • Cut the image out using post-processing software like Photoshop - they do not look good with some washed out grey background
  • Don’t make your product look better than it is in real life - you might sell it, but only for the customer to be disappointed when it does not match their expectations set by your photography
  • Don’t make the product look worse than it does in real life - they might be pleasantly surprised by finding the product is better than it looked online, but it is less likely they will get to that stage as the poor photo will put them off buying the product
If you do not have the right kit, the right skills (photography and retouching), or at least enough time in invest to acquire those skills (after all, you’re already flat out trying to maximise your business), then it is definitely worth thinking about outsourcing your photography to a professional.

Ullac Painter Pants - shot by Traffic Jam Studio

How many photos to shoot?

Whether you decide to shoot in-house or engage a Commercial Product Photography studio like Traffic Jam Studio, make sure you have enough photos to show all the features of your products - how will your potential clients know what features your products have, at a glance, if they are not on show? When we shoot for Ullac Denim, who “make dead nice gender neutral clothes” we don’t shoot just one image, we shoot between 4-6 images per garment, helping to push their potential customers to make that essential ‘add to basket’ click.

Given that your visitors are not able to physically pick the product up and take a closer look at everything that catches their eye, it is essential you provide the right amount of visual content to allow them to make an informed decision. Aim to have at least 2 overview images of the entire products and between 2-4 detail shots, giving them the feeling that they’re up close and able to see all the details, like the drawstring for these Ullac Painter Pants.

Ullac Painter Jeans Detail - shot by Traffic Jam Studio

Social Channels

There is no reason you have to go all in if you decide to shoot with a professional or shoot in-house. Some of our clients shoot their own social content and do a really great job of it too! What's more, as well as using that social content across their various social channels, there is no reason some of those images cannot be added to the product page - add some lifestyle context to the item being sold. You can also use some of those product photos to push across your social channels. It is not one way. The more images you get out there, the more buzz you create.

Great product photos, in focus, white background, great colours, consistent white balance and nice bright lighting are the best way to showcase your products on your eCommerce site. They can also be used to push your products and brand across your social channels, but what you also need are some great lifestyle shots to compliment what you have and really push your brand message to your potential customers.

Attitude Vape lifestyle shoot - shot by Traffic Jam Studio

These photos we shot for Attitude Vape are a great example of some lifestyle and scale photos (how does your product look to scale). These are great for your social channels - ultimately leading to more sales of your products.

Attitude Vape Scale Example - shot by Traffic Jam Studio

Why you should consider not providing your product photos to your resellers

One of the best ways to create a buzz for your products is to have as many photos of your products out in the wild as possible. These photos can all be from a single provider or multiple sources - a combination of your photos (in-house or by a professional), reseller photos and customer photos. If you’re providing your photos to your resellers, all the the photos your potential customers will see will largely be the same - nothing is going to stand out if all the images they see on all the eCommerce sites and various social channels are just the same photos you’ve already added to your own site and social channels.

Wallet by A-COLD-WALL* - Shot by Traffic Jam Studio

NikeLab's A-COLD-WALL* Collaboration shot by Traffic Jam Studio

By ensuring your resellers need to shoot photos of your products, you also ensure they shoot more for you, helping to maximise the number of uniquely different product photos there are for your potential customers to see - at zero cost to you.

That does not have to be an absolute rule though, use your best judgement, if you strongly believe your brand will benefit by having your stock photos on more reseller sites, then of course you should do so.

Don’t dismiss free content

Don’t forget you’ll also get some great free content too; photography can arrive on your feeds from your fans and customers. Why not use some of their photos? We’ve seen some great brands do this on Instagram Stories. The images may not be as polished as you’d want to have on your main instagram page, but it’s a great way to not only engage with those customers/fans of your brand, but also help get the message out that others love your products too.


Whatever you decide to do, in-house or professional photography, your images represent the perceived quality of your products, so make sure the quality truly represents your brand and make sure they’re plentiful enough to reach as many of your potential clients as possible.

  • eCommerce is growing, massively, not only in the UK but globally. With great products, eCommerce site and great imagery, there is no reason why those images cannot target a global customer base
  • Great visual content increases the perceived quality of your brand and products - ultimately leading to more sales
  • The right number of photos, including detail shots, will improve the experience for your customers and help them make that all important decision to ‘add to basket’
  • You can shoot in-house or use a professional - however you decide to do it, make sure they are good enough to represent the quality of your brand and products
  • Branding is key to every decision you make as a company - at the heart of branding are great images. You need to grab the attention of your customers with great social content to encourage then to want to see more, then have great product images to allow them to take a closer look at what you have to offer
  • Great product photos are in focus, usually with a white background, great colours, consistent white balance and nice bright lighting

About Traffic Jam Studio

Traffic Jam Studio is a Commercial Photography Studio, based in Hackney, London. We specialise in product photography for Social Media and eCommerce. We love what we do, what we create and working with our clients to achieve great visual content. If you'd like to have a discussion about your visual content requirements/strategy, we’d love to hear from you.
Call us: 020 8985 7469
E-Mail us: info@trafficjamstudio
Visit our website: trafficjamstudio.com
Visit us: Unit 5 Till Road, London E5 8JB

All images in this article, except for the client in-house example for the vape products, have been shot by Traffic Jam Studio.
MercurialX Superfly 6 Elite IC image shot by Traffic Jam Studio. Post processing done by Art Works.

Nike is a trademark of NIKE, Inc

Copyright 2018 Traffic Jam Studio. All rights reserved. Traffic Jam Studio is a trading name of Traffic Jam Studio LTD. Company number 10575554 - registered in England and Wales.

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